This is another expression I came across last week at the WOBI. Kevin Roberts from Saatchi & Saatchi used it when speaking of Lovemarks(+/+).
Where does ‘table stakes’ come from?
Well, it is a gambling term, referring to how much a person can bet in a round of poker.
How do we use it in business?
In business, it usually refers to a minimum level of investment, technology, or some other essential ingredient to make something become successful. It is the minimum requirement to have a credible competitive starting position in any business venture.
How would you translate it in italian?
In poker, I would say ‘scommessa mnima’. In business, it is definitely ‘fattore indispensabile’.
How do we use it in context?
What’s a lovemark?
No better place to learn …visit the website www.lovemarks.com
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